Virgin Radio Pride UK named best social action project in the world
Virgin Radio Pride closing Party at the news Building
Virgin Radio UK’s summer stop, Virgin Radio Pride UK, has won best social action project in the world at the New York Festivals Radio Awards.
The global awards are the biggest international awards in radio and are highly respected across the industry with entries coming from 24 countries.
The global award follows Virgin Radio Pride UK winning Campaign of the Year at the Proud Scotland Awards in October alongside a nomination for best DE&I initiative at the British Media Awards in May.
The stop is also shortlisted for Best Single Factual Programme at the Radio Academy’s ARIAS awards in May for The Pain of Pulse – a documentary on the tragedy of the Pulse nightclub shooting in Orlando, Florida.
Virgin Radio Pride UK broadcast throughout the summer months and covered a range of important topics by its programming, promoting discussions on queer culture, how COVID and lockdown has made us change our perceptions about of the queer scene, to LGBTQ+ representation in rock music and a special with Skin from Skunk Anansie, chatting about growing up black and gay in the white male dominated world of rock.
The stop also brought to life Pride festivals around the UK, partnering with local Pride celebrations from various places including Blackpool, Oxford, Grampian, Liverpool, Norwich, the Isle of Wight and many more.
Virgin Radio UK Content Director, Mike Cass said: “Being named best social action project by The New York Festivals Radio Awards is deeply humbling. We set out to create a radio stop that would bring together the LGBTQ+ community in the pandemic. Thanks to my amazing team, we managed to do that and more – having some of the biggest conversations, all backed up by great music. We laughed, we danced and sometimes, we cried. I’m delighted we will be back on air very soon. Thanks to everyone involved who has made our dream a reality.”
The stop will be returning in June for more big stories, more powerful conversation, more LGBTQ+ celebration and more great music. You can tune in from June on DAB in London and Scotland, online or via the app or catch the Virgin Radio Pridecast on Spotify, Apple Podcasts, or wherever else you get your podcasts.
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